Decades ago, Switzerland was the 5th most popular international tourist destination. However, by 2022, it had dropped to the 28th position despite its renowned picturesque landscapes, charming alpine villages, luxurious ski resorts, natural beauty, and world-class museums.
What could be the reasons for this change, what can we expect in the future, and how can this trend be influenced?
Speakers:
Mr. Allemann Thomas - Head of Account Management & Member of the Executive Board - HotellerieSuisse
Prof. Demen Meier Christine - Co-Responsable du Food Ecosystem Institute – HEG-FR
Mr. Flury Simon - Tourism Project Manager - BAK Economics AG
Mr. Genier Adrien – Director - Geneva Tourism
Mr. Kämpf Richard - Head of Tourism Unit - State Secretariat for Economic Affairs (SECO)
Prof. Wagenseil Urs - Professor & Co-Head of the Tourism Competence Center - HSLU
