Institute of Business Creativity

Economie et Services


Launched in April 2018, the Institute of Business Creativity (IBC) aims to build bridges between the business world and academia to produce relevant, highly impactful, practice-based research and solutions. Under the leadership of professors Dr Marc Stierand, Institute Director, and Ian Millar, Institute Manager, the new institute will contribute to EHL’s objective of providing innovative educational models.

The Institute of Business Creativity will include several dedicated research labs, sponsored by international companies who will benefit from EHL’s awarded research and faculty to develop innovative, leading-edge solutions to transform their industry.

Axes stratégiques de recherche

  • Business relevant and practice-based research
  • Bespoke executive education
  • Concept analysis
  • Market and feasibility studies